Matched funding · We handle the application

Funding For AI.
We handle the application.

Matched funding is available for UK SMEs adopting AI, and most businesses we speak to qualify. The forms put people off. That's the bit we take off your plate: eligibility, scoping, write-up, submission. You answer a few questions and sign.

Time from you~30 minutes
Eligibility checkFree
Typical matchMeaningful share
Outcome windowWeeks, not months
Cost to applyNothing
What matched funding means

A real business case, half-paid by someone else.

"Matched" means the funder pays a share of your project cost and you pay the rest. It's not a loan and it's not a tax break, it's a contribution towards a project you'd struggle to justify on your own. The catch is that the application takes time and reads like a small dissertation. We do that bit.

We're not a broker and we're not a generic grant agency. We only put forward applications where the underlying AI project is one we'd build and stand behind ourselves, that's why the write-up holds water.

01

You pay your share

Typically a meaningful share comes from the funder. We'll walk you through the exact split before you commit anything.

02

Eligibility in plain English

Established UK SMEs with a real AI use case. We check it free in under a week and tell you straight if it's a no.

03

What gets funded

Worker setup & rental, full rollouts, private AI, training. We choose the project shape that fits the scheme.

04

Our role vs your role

We write everything. You answer the founder-only questions (vision, customers, financials) and sign the submission.

05

What you keep

The worker, the playbook, the data, the relationships. Funding pays for the project. You keep the outcome.

How we work

From EOI to awarded funding in four steps.

Predictable, low-risk, low-time-cost. We do the heavy lifting; you keep the steering wheel.

Step 01

Expression of interest

You spend about 30 minutes filling in the EOI form. We come back within one working day with a yes/no on eligibility.

Step 02

Eligibility & scoping

A 45-minute call to firm up the project shape, costs and outcomes. We agree the split and what you're applying for.

Step 03

We write & submit

We draft the application, evidence pack and budget. You review, tweak the founder bits, sign. We submit.

Step 04

Award & delivery

On award we start the build. The funder pays their share against milestones; you pay yours on the same schedule.

What it can pay for

Funding bolted onto anything in our catalogue.

Match-funded projects shaped around the work that needs doing in your business, not the other way round.

Questions

Common questions

Will my business qualify?

Most established UK SMEs we speak to qualify. We run a free eligibility check before you commit any time. If it's not a fit, we tell you straight away and point you at what is.

Is there a cost to apply?

No. The eligibility check and the application service are free. You only pay your share of the matched project cost once the funding is awarded and the work begins.

How long does the whole thing take?

From your expression of interest to a decision is usually a few weeks, not months. We aim to come back to you within one working day, complete eligibility within a week, and submit a polished application shortly after that.

Can the funding cover ongoing rental of an AI worker?

Yes, depending on the scheme. Matched funding usually covers the setup and a defined period of the rental, plus training and integration costs. We'll walk you through exactly what's covered before you sign.

What if the application is rejected?

You owe us nothing for the application work. We'll talk through the reasons, and if there's a stronger angle or a different scheme that fits, we'll put that to you. Most rejections are recoverable with a re-frame.

What counts as a project for matched funding?

Anything that lands real, measurable AI use inside your business. Examples we've shaped applications around: an AI worker for inbox and quoting, a private AI for regulated client data, training and rollout for a whole sales team. The funder wants to see a clear before/after, and that's exactly how we frame the case.

Ready to see if you qualify?

Spend 30 minutes telling us about your business. We'll come back within one working day with a clear yes/no, and the next step.