A cookie is a small piece of text a website stores on your device so it can recognise you next time. Most websites use them. UK law (PECR) and the Information Commissioner's Office say we have to tell you which ones we use and let you switch off anything that isn't essential.
What's a cookie?
It's a short file your browser saves when you visit a website. Some make the site work properly (remembering you're signed in, for example). Others track behaviour for analytics or advertising. The first kind is fine without permission; the second kind needs your "yes".
Our approach
Plain and simple:
- We use as few cookies as we can get away with.
- Essential cookies run by default — they're how the site works.
- Analytics cookies are off until you turn them on. We don't pretend "continued use means consent". You have to actually opt in.
- No advertising cookies. No tracking pixels. No retargeting.
Essential cookies
These are needed for the site to work. They don't need consent under UK law.
| Name | What it does | How long |
|---|---|---|
sa-theme | Remembers your light/dark theme choice | 1 year (your device) |
sa-session | Keeps you signed in to the client portal | 14 days |
sa-csrf | Stops cross-site request forgery on form submissions | Session only |
sa-consent | Remembers what you chose in the cookie banner | 6 months |
Most of these are technically "local storage" rather than cookies in the strict sense, but UK law treats them the same way and so do we.
Analytics
If — and only if — you click "Accept" on the cookie banner, we may set:
| Name | What it does | How long |
|---|---|---|
_pa_* (Plausible / Fathom) | Counts visits and rough geography. No personal data, no individual tracking. | 24 hours |
We use a privacy-friendly analytics tool (currently Plausible) hosted in the EU. It doesn't track individuals, doesn't read your IP address, and doesn't sell or share data with anyone — including us — about specific people.
You can withdraw consent at any time by clearing the sa-consent cookie or by clicking "Cookie settings" in the website footer.
What we don't use
To be specific about what we don't do:
- No Google Analytics, no Facebook Pixel, no LinkedIn Insight Tag.
- No advertising cookies anywhere on the site.
- No retargeting, lookalike audiences, or behavioural profiling.
- No selling, sharing, or licensing of any data we do collect.
- No "shadow" tracking via dark patterns or scroll/keystroke recording.
How to control cookies
You're in charge:
- Click "Cookie settings" in the footer to change your preferences anytime.
- Use your browser's cookie settings to block or delete cookies for any site.
- Use Private / Incognito browsing, which clears cookies when you close the window.
- Install a browser extension such as uBlock Origin or Privacy Badger if you want more control across the web.
Switching off essential cookies may break parts of the website (you might not be able to sign in to the client portal, for example). Switching off analytics doesn't affect anything you'd notice.
Third-party services
Embedded content from third parties may set their own cookies — for instance, if we embed a video or load a font. Our site loads Google Fonts for typography. We don't embed YouTube, Vimeo, social widgets, or anything else of that kind without prior notice.
The internal SimplyAi Solutions admin tool at simplyaisolutions.co.uk/admin uses a single technical session cookie (HttpOnly, SameSite=Lax) for staff sign-in. It's never set on visitors.
Changes to this policy
We update this page when our cookie usage changes. The "Last updated" date at the top will tell you when. Material changes will trigger the cookie banner to reappear so you can re-confirm your choices.
Contact
Questions about cookies, tracking, or anything on this page — email letstalkai@simplyaisolutions.co.uk. Full privacy details are in our Privacy Policy.